The job market contains two candidate pools:
The 25% pool… The candidates actively using job websites, who reply to your adverts and are sent to you by agencies. They’re often the usual suspects. Many are looking for a reason…
The 75% pool… The candidates who aren’t looking – the successful, achieving and committed employees that businesses really want. This is the pool you think you’re still reaching when you use recruitment agencies or advertising, but you’re not.